Step Three Identify Key Audiences

Identify key audiences and structure the core messages: To address the different segments of your targeted customers and their different understandings of your products and services, we help you identify the core messages that you need to communicate and tailor them to the needs and attitudes of each specific audience. In our experience, most organizations are able to distill their core messages into approximately 10 to 20 key points. Once these core messages are approved by you, they should be communicated to everyone within the organization, and they should become the yardstick by which all of your marketing communication, corporate identity and brand development efforts are measured. We help you do that effectively.