Step Four Select Effective Communications Technique

Select the most effective communication techniques: To bridge the gap between your key audiences and your core messages, we will create a communications strategy. The techniques we recommend will depend on your specific audiences and the most cost-effective ways to reach them. Our recommendations may include, but are not limited to, focus groups, quantitative research, internal communications, business-to-business communications, publications, video productions, press kits and news releases, media relations, meetings, special events and institutional advertising, as well as other effective techniques.